We always felt like we were different and thought differently to how society wanted us to think. We have always challenged the shell of being a woman, and the social impacts and demands that we be pretty in order to be valued. We wanted to challenge this right back in the face and so Don’t Do Pretty was born.
There is no better place for us to do this but within the fashion industry, notoriously focused on women being pretty. We simply ask people to stop and – what do they value? Where is their integrity? Don’t Do Pretty promotes women to be recognised for being powerful, smart and extraordinary; not be simplified by just being pretty.
Don’t Do Pretty is more than a fashion label. We are a tribe and community of amazing women who aim to catch excellence.
Don’t Do Pretty is designed and made in South Australia.
Updated: November 28, 2016
Categories: Retail & Consumer Products, SA Owned and Operated Business
Eloise Houseman
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